SEARCH ENGINE OPTIMIZATION

                                                   SEARCH  ENGINE OPTIMIZATION


SEO stands for  “search engine optimization.”  In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:







Products you sell.
Services you provide

Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.








Tyess of SEO

There are three types of SEO:

ON PAGE SEO

OFF PAGE SEO

TECHNICAL SEO

What Is On-Page SEO?

On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
Search engines like Google look at the page's content to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results.
Below, we’ll cover different techniques for optimizing your site for on-page.
But first, let's understand the difference between on-page SEO and off page

Why Is Off-Page SEO Important?

Think about off-page SEO as building your site’s reputation.
And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T).
One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations.
Which means:
Off-page SEO is not only important—it plays a major role in your site’s ability to rank. 
 

WHAT IS TECHNICAL SEO ?

Technical SEO: Optimizing the technical aspects of a website.
On-site SEO: Optimizing the content on a website for users and search engines.
Off-site SEO: Creating brand assets (e.g., ​​people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.
You maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. 
Imagine SEO as a sports team. You need both a strong offense and defense to win – and you need fans (a.k.a., an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase.


























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